Services
II support companies in the development and expansion of business areas, especially in the field of sales, marketing, distribution of consumer goods (non-food) and media products. This includes development of strategies and measures, (re-)organization for the ideal sales process, acquisition of strategic partnerships, and the internal and external communication with stakeholders.
I also offer to take over interim management for mid-sized companies.
Sales & E Commerce
Do you need a boost in the sale of your products or services?
Depending on what the problem is, I provide direct support in acquisition or undertake a realignment with the team. Among other:
- Portfolio revision
- Process optimization
- E-Commerce /Web Shop Optimization
- Customer retention measures
- Acquisition of partners for special projects
- Strategy B2B advertising measures
Marketing, Media & Communications
Often, the responsibility of the sales units ends with the successful closure and implementation.
There is little time left for pre-sales and after sales processes and communication with stakeholders. I develop solutions with you:
- Optimization of communication channels around sales processes
- Implemetation of a (digital) media and ad strategy
- Communication to internal and external stakeholders/customers.
- Plattform management
- Focus: Customer Loyalty Programs
Project Lead &
Interim Management
Sometimes there is a "hitch" in complex, overarching projects for which a temporary project lead is needed. As a general manager, you have a 360° view on such topics.
I accompany your change projects:
- (Re-) organizational processes
- ICS check
- Support in personnel management
- Team leadership
- Management of tasks and communication
- Management of project stakeholders
- Everything at the right time. And on time.
Projects
Here you will find a selection of current projects for your orientation.
For more information, just contact me!
E-Commerce Strategy & Portfolio Management
Business development of the customer loyaltiy clubs of the Kronenzeitung and Kurier which turn into thriving Online Stores with super prices. Opening the online portfolio for new target groups.
Support in strategic alignment, customer journey / UX. Portfolio optimization including product scouting.
Customer Retention with Loyalty Programs
Development of new products and special projects for customer loyalty for Magazines like Kurier Freizeit and Krone Magazines in the areas of leisure, wellness and cosmetics. Strategy, product development and aquisition of cooperations with trade and advertising partners.
Acquisition of strategic partnerships in compliance with Adsales.
Teamwork is key!
Employer Branding & Recruiting Support
Ongoing support of an accounting and tax firm in HR Management and recruiting with digital HR management tools such as Onlyfy.
Employer branding and recruiting campaignes via social media with LinkedIn, stepstone, indeed etc.
Interim Management
Interim Sales Director for weekly Newsmagazine Profil.
Re-Organisation, Sales Lead, Implementation of CRM, Customer Retention, Client Acquisition Management
Since
Oct. 203
Business Profile
You benefit from profound experience and C-level expertise in the areas of B2B2C Sales & Online Distribution, Media Operations, Marketing, Advertising Sales. In my previous roles as General Manager, I was able to acquire a 360° view and have distinctive knowledge in the areas of finance, Human Resources and administration, as well as leading challenging change processes beyond the core competence of sales & marketing.
Advertising, Sales & Sponsoring
The development of business and lead of sales units is the pillar of all my activities. At first, in marketing and advertising sales for Lifestyle Magazin WIENER & WIENERIN and Der Standard or marketing for the Viennese porcelain manufactory Augarten.
Then came 23 years in various areas of the leading multi media corporation, the Austrian Broadcasting Corporation ORF. Among other, I operated advertising sales, product placement & sponsoring, international content sales, music publishing, merchandising & licensing, digital media operations and finance.
Offering a product is good, selling it is better.
International Distribution & Content Licensing
For ORF, I built up the international Content Sales & Licensing Business together with international teams and the Austrian film industry.
Increasing revenue through worldwide sales of the popular ORF Universum nature documentaries, New Year's Concert, films & series were among the tasks - in addition to digitizing processes, leading internal teams and external partners, organizing trade fairs and events.
I offer comprehensive know-how in global distribution, copyright and licensing of video and audio content.
Managing Director /CEO
In 2010, I was appointed Managing Director & CFO of ORF's commercial subsidiary, ORF Enterprise GmbH. Alongside the CEO, I was responsible for Finance, HR & Administration as well as International Content Distribution, Merchandising and ORF Music Publishing.
In addition, I was Co-CEO Muti Media of ORF Online & Teletext GmbH, responsible for the management of Austria's largest streaming platform, ORF TVthek, as well as services for the hearing impaired (=subtitling) in the course of accessibility (CSR).
Operating Streaming Platforms is a core competence.
Interim Management
Merger & Acquisitions
From A-Z: As managing director of ORF Mediaservice Beteiligungs GmbH, I was involved in some share acquisitions and (partial) divestment deals.
Due diligence reviews with external consulting firms, the in- and outsourcing of personnel and interim management were part of these tasks (area of change management).
Experience through functions in advisory boards, management boards and commercial management round off this experience.
E Commerce
Retail
In 2021, I was offered to operate as Managing Director Marketing, Sales and R&D of GW Cosmetics GmbH, a pioneer and owner-managed manufacturer of Hair & Care cosmetics. The business unit included product and trade marketing for three international cosmetic brands, private label, product development and global export. Sales responsibilities included export of cosmetics through distributors to 70 countries, D2C retail sales (drugstores, perfumeries, pharmacies), and e-commerce with three proprietary online stores. Master Lin, Beauty Lash and RefectoCil.
Since then, I have been passionate about retail and consulting projects in the field of e-commerce and loyalty programs.
Supervisory Board
ESG /CSR
Respponsible stakeholder management is key to corporate success, I have completed a certification as Supervisory Expert at the Incite Academy of the Chamber of Commerce.
Because ESG/CSR is part of any corporate responsibility, I have completed a training as Sustainability Officer at the TÜV Austria Academy in 2023 to be able to set up ESG projects for small or medium sized companies.
I am happy to support you with your ESG/CSR projects.
International Industry Network
Educated in Austria, France and Germany, I speak fluent French and English, as well as some Spanish and Italian, in addition to my native German.
As an active board member of the leading organization in the global MarCom industry, the International Advertising Association, I coordinate the European associations as Area Director Europe.
If you want to know more about the IAA, visit IAA Global or LINKED IN - there you can see on which topics the IAA is active worldwide.
I am always open for intercultural communication & business opportunities
Contact
Firma: InCommerce Consulting e.U.
Unternehmensberatung I Berufsrecht: Gewerbeordnung: www.ris.bka.gv.at | Unternehmensinhaberin: Mag. Beatrice Cox-Riesenfelder, MBA
Firmensitz: 1010 Wien, Graben 12 I Austria |
E-Mail: bcr@incommerce.at I Website: incommerce.at
Umsatzsteuer-ID: ATU79358589
FBNr: XXXX Firmengericht: Handelsgericht Wien, Marxergasse 1a, 1010 Wien
©Beatrice Cox-Riesenfelder. Corporate Design by: Anna Cieslar